AdDuplex report for September 2017.

This month we present you our monthly report in a new format. It's interactive and lets you poke around the data and discover your own insights. Additionally, we are now able to present data on a map and cover the whole world where applicable.

Windows 10 PC OS Versions Worldwide

Creators Update added another 7.5% this month, but at 72.5% it's still short of 91.2% that Anniversary Update reached in a month leading to the release of CU.

Provided some of PCs are still running the initial Windows 10 release and almost 3% are on the 1511 (Threshold 2) version, it's natural to expect that fragmentation will increase in the future and consequent releases will be less likely to reach 90% install bases.

Still, 72.5% seems quite low considering the next version is less than a month away.

Windows 10 PC OS Version History

As you can see from the chart, the ramp-up of Creators Update is much less steep than that of its predecessor - Anniversary Update.

Note: we don't have the data for the initial rollout of the first update to Windows 10 (1511, also known as Threshold 2). So it's a straight line from 0 to the first data point we have on August 22nd, 2016.

Windows 10 PC Creators Update by Country

We are happy to be able to include an interactive worldwide map of Creators Update distribution share for you to explore.

As you can see most of "western" countries are at or above worldwide average, with rest of the world primarily below it.

Note: We have only included countries with at least 10 different PCs logged on the day data was collected.

Windows 10 PC Manufacturers Worldwide

The top 10 of PC manufacturers remains identical to the one observed last month with only minor changes in market share values.

Windows 10 PC OS Version by Manufacturer

Most major manufacturers seem to be at or above global average when it comes to Creators Update penetration. Lenovo and Acer are two notable exceptions.

Lenovo could probably be explained by their primary focus on business customers. We don't have a similar rationalization for Acer.

Surface Devices Worldwide vs. United States

The new Surface Pro continues to grow market share worldwide adding more than 2% since last month and surpassing the original Surface Pro.

What's more interesting is that Surface Pro is growing faster outside of US and the gap between it and Surface Laptop (released at the same time) is more pronounced.

About this report

This report is based on data collected from around 5,000 Windows Store apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of September 20th, 2017 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for.

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of September 2017, more than 10,000 apps actively use AdDuplex to gain more visibility and monetize their ad space.