Fall Creators Update continues its rapid update cycle and is now on almost 3 out of 4 PCs in use.
This month, we look at how Fall Creators Update is doing in the marketplace overall, by PC manufacturer and by Surface model.
Fall Creators Update continues its rapid update cycle and is now on almost 3 out of 4 PCs in use.
Fall Creators Update is growing rapidly and you can see the difference in ascend speed compared to the Creators Update.
Another important factor to note is the decrease of the market share of Anniversary Update. It went from 10.5% last month to 6.6% in January. This is good news since we contemplated previously that 10%+ of PCs may be stuck on AU and never upgrade. This is clearly not the case.
Note: we don't have the data for the initial rollout of the first update to Windows 10 (1511, also known as Threshold 2). So it's a straight line from 0 to the first data point we have on August 22nd, 2016.
Early on Microsoft was clearly leading the adoption of FCU on its own devices. This isn't the case anymore, as other OEMs caught up and even surpassed Surface adoption of Fall Creators Update.
FCU share distribution by the Surface model is clearly uneven. Newer models are beating the global average while older ones are lagging behind.
One notable exception is Surface Laptop. With just 61.3% of Laptops running Fall Creators Update, it is unclear if there's some model-specific issue or if this is somehow related to Windows 10S.
This report is based on data collected from around 5,000 Windows Store apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of January 22nd, 2018 (UTC time) unless otherwise stated.
AdDuplex is the largest cross-promotion network for Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. More than 10,000 apps actively use AdDuplex to gain more visibility and monetize their ad space.